Home / Our Process / Fighting Puppy Scams
Fighting puppy scams

A puppy scam needs three things. We removed all three.

A scammer needs a puppy that can't be verified, a seller who can't be identified, and a payment that can't be traced. On Pawrade every puppy is examined by a licensed vet before it travels, every breeder holds a verified merchant account they had to qualify for, and every payment runs through PetPay, and no breeder is paid out until your puppy is delivered.

An unverifiable puppy, an unidentifiable seller, an untraceable payment. Here every puppy is vet-examined before travel, every breeder is verified, and no breeder is paid out until your puppy is delivered.

100%
of breeders identity-verified before listingbreeders identity-verified
100%
of puppies vet-examined before travelexamined before travel
2003
protecting puppy buyers sinceprotecting buyers since
4.7 Excellent · 7,000+ on Trustpilot
What we protect you from

A puppy that doesn't exist. A breeder who isn't real. A payment you can't trace.

  • Every puppy is examined by a licensed vet and documented before it travels; a puppy that doesn't exist can't pass an exam.Every puppy vet-examined and documented before travel.
  • Every breeder is identity-verified, screened, and signed to our No Puppy Mill Pledge before listing.Every breeder identity-verified and screened before listing.
  • Every payment runs through PetPay: card, Apple Pay, Google Pay, Klarna or bank transfer. The breeder isn't paid out until your puppy is delivered. Never a wire, never an app transfer to a stranger.Every payment through PetPay; breeder paid out only after delivery.
  • Every conversation runs through Pawrade and is tracked. A real person answers daily, 9AM–11PM EST.Every conversation tracked; real people daily 9AM–11PM.
Payment

Every dollar goes through PetPay to a verified merchant account. Never to a stranger.

Only payment methods that can be traced and disputed, into accounts a breeder had to qualify for, and the breeder isn't paid out until your puppy is delivered.

Only payments that can be traced and disputed
Breeders paid into merchant accounts they had to qualify forBreeders paid into merchant accounts they qualified for
Breeder isn't paid out until your puppy is delivered
Asked to pay another way? Not us. Call (888) 729-8812Asked to pay another way? Not us: (888) 729-8812
The only ways to pay · via PetPay.com
via PetPay.com
Visa
Mastercard
Amex
Discover
Apple Pay
Google Pay
Klarna.Pay over time
Bank transfer
Crypto via StripeSoon
Visa Mastercard Amex Discover Apple Pay Google Pay Klarna Bank transfer Crypto via Stripe SOON

One total, travel included, shown before you pay. Nothing added afterward. Crypto arrives soon via Stripe, never to a wallet address. Card dispute rights · CFPB ↗

One total, shown before you pay, travel included. Nothing added afterward.

Ways we will never ask you to payWe will never ask you to pay by
Wire / Western Union / MoneyGram
Zelle, Venmo, Cash App
PayPal Friends & Family
Gift cards of any kind
Crypto sent to a personal wallet
Cash, check, or money order
Wire / Western Union Zelle · Venmo · Cash App PayPal F&F Gift cards Crypto to a personal wallet Cash / check

Never on WhatsApp, Telegram, Signal or Messenger. We reach you from (888) 729-8812 or @pawrade.com. Anything else is not us. Why these methods can't be reversed · FTC ↗

Never on WhatsApp, Telegram or Messenger. We reach you from (888) 729-8812 or @pawrade.com. Anything else is not us.

How a payment moves Checked, tracked, and controlled by PetPay.
1
You pay through PetPay

One total, shown before you confirm. Fraud and identity checks run.

2
Payment is secured to your puppy

Tied to one puppy, one breeder. The breeder isn't paid out until delivery.

3
Puppy is examined & travels

Licensed-vet exam, Health Report, travel arranged by us.

4
Delivered & on record

Your 72-hour vet visit activates the health guarantee.

1 · You pay through PetPay. Fraud and identity checks run.

2 · Payment is secured to your puppy. One puppy, one verified breeder, paid out only after delivery.

3 · Puppy is examined and travels. Vet exam, Health Report, travel arranged by us.

4 · Delivered and on record. Your 72-hour vet visit activates the health guarantee.

Know the playbook

The 8 red flags of a puppy scam

Most puppy scams follow the same script: a stolen photo, a story, a price that's too good, and a payment you can't get back. The Better Business Bureau has reported that as many as 80% of sponsored pet ads online may be fake, and the FTC counts pet scams among its most-reported online shopping frauds. The threats aren't only fake puppies: fake breeder profiles built on stolen photos, real breeders who are unethical mills, and "couriers" that exist only in email. Tap any flag to see how it plays out, how to check, and the source.

Same script every time: a stolen photo, a story, a too-good price, an unrecoverable payment. Tap a flag.

01The price is far below every other listing
+
How it plays outA $3,500 breed offered for $600–$900 'because we just want a good home' or 'my husband was deployed.' The low price is the hook; fees come later.
How to checkSearch the breed on Pawrade to see the going rate. If a listing is less than half the going rate, it isn't a bargain; it's bait.
How it plays outEvery one of these is instant and irreversible when sent to an individual. Once it's gone, no bank, no card issuer and no platform can pull it back. This is the whole business model. (Crypto through a regulated processor like Stripe, tied to a verified merchant, is a different thing; that's what we're adding.)
How to checkAsk to pay by credit card through a platform that holds the money. A real seller says yes. A scammer has a reason why they can't.
How it plays outPhotos are stolen from real breeders' sites and social media. Video is the one thing a scammer can't fake on demand, so there is always a reason it can't happen.
How to checkAsk for a live video call with the puppy and a specific gesture ('hold up two fingers'). Reverse-image-search the photos on Google Lens or TinEye.
How it plays outAnonymous messaging apps hide location and identity. Many puppy-scam operations run from overseas with U.S.-sounding names and a Google Voice number.
How to checkCall the number. Ask for the business address and the vet who examined the puppy. Then call the vet.
How it plays outAfter payment, a fake courier emails from a professional-looking site with a tracking page, and its own fee requests. It is the same person.
How to checkReal airlines and pet transport companies don't ask the buyer for gift cards or wire fees mid-transit. Look the courier up on BBB and PetScams.com.
How it plays outScam sites are cloned by the hundreds with 'registered', 'family raised' and fake reviews. Most are weeks old and disappear after a few victims.
How to checkLook up the domain age at whois.com. Search a sentence of the site's text in quotes; copied copy is a scam tell. Check PetScams.com for the URL.
Found a listing somewhere else?

Send it to us. We'll tell you if it's real, even if it isn't ours.Found a listing somewhere else? Send it to us and we'll tell you if it's real.

Call or text (888) 729-8812 →
What we do about each

Scams work by removing verification. Our process is nothing but verification.

Each line on the left is something a scammer, or an unethical breeder, relies on. Each answer on the right is a rule in our program, not a promise.

What a scammer needsWhat Pawrade does instead
A payment that cannot be traced or disputed Card, Apple Pay, Google Pay, Klarna or bank transfer, only through PetPay.com, into a breeder merchant account that passed payment-processor onboarding. The breeder isn't paid out until the puppy is delivered. Payment →
A puppy that exists only in stolen photos Every puppy is examined by a licensed veterinarian 3–5 days before travel and documented on a signed Veterinary Health Report. Puppy First →
A fake breeder profile built on stolen photos Breeders are identity-verified, screened, and must qualify for a merchant account before listing, a bar a stolen-photo profile can't clear. The pledge →
A real breeder who is really a puppy mill Every breeder signed the No Puppy Mill Pledge and agreed to our protocol: 8 weeks and 2 lbs minimum, licensed-vet exam, a finding stops travel. One violation ends the partnership. Puppy First →
Fees invented after the money is sent One total, including travel, shown before you confirm. Nothing is added afterward, and we never ask for payment outside PetPay.
A 'courier' that only exists in email Travel is arranged by Pawrade, flight nanny or ground, and the cost is in your total. You never pay a transport company directly. Our process →
Conversations that vanish with the seller All communication runs through Pawrade and is tracked. A PetPay Customer Advocate has a direct line, daily 9AM–11PM EST.
No recourse once the money is sent A tracked transaction, a Customer Advocate with a direct line, a 3-year health guarantee and 30 days of MetLife insurance, all in writing before you pay.* Health guarantee →

*Complimentary 30-day MetLife plan not available to NH, NY, RI, SC and TN residents; MetLife offers plans there with no wait period. Health guarantee: 3 years; 1 year for Bulldog breeds.

Before your money moves

Six checkpoints between "I want this puppy" and the puppy in your arms.Six checkpoints before the puppy is in your arms.

A scam is one payment with nothing in between. This is what's in between here, for every puppy, every time.

6 checkpoints
every puppy, no exceptions, no shortcuts
Before listing

Breeder verified

Identity, licensing where required, the No Puppy Mill Pledge and program agreement, before a single puppy appears.

On listing

Puppy verified

Dated photos and video from the breeder; details checked by our team. Ask us for a live video; we arrange it.

You confirm

Payment checked

One total via PetPay, tied to your puppy. Fraud and identity checks run on the transaction. Nothing ever goes to a personal account, and the breeder isn't paid out until delivery.

3–5 days before travel

Licensed-vet exam

Nine body systems, required fecal test, vaccine log. Signed Veterinary Health Report, reviewed by us before clearance.

Cleared

Travel booked by us

Flight nanny or ground transport, arranged and paid through Pawrade. You never pay a courier.

Delivered

Home, on record

Your puppy is in your arms with the hard-copy report in the crate. Your 72-hour vet visit activates the 3-year health guarantee.

A puppy that doesn't exist can't pass a vet exam.

Checkpoint 4 is our Puppy First Approach: a licensed veterinarian examines nine body systems, runs a required fecal test and signs a Veterinary Health Report 3–5 days before travel. The hard copy travels with the puppy; a digital copy lands in your inbox.

See the Veterinary Health Report →
See the Health Report →
Been scammed somewhere else?

Report it. Ten minutes, and it helps the next family.

Stop contact, save everything, call your bank about a reversal, file below. Then call us and we'll help you find a real puppy.

Talk to a real person · (888) 729-8812
Verified customer reviews

Families who worried about fraud, and what happened.

4.7 from 18,917 verified buyers · 96.5% satisfied · many found us after losing money elsewhere.

Hadley, a Havanese puppy from Pawrade
Hadley · Havanese

“I am so happy with all of the communication. You guys were great! I was so concerned that this might be a scam but with the messages I received I knew this was not one. You guys are the ones to trust!”

Pamela M.
Castle Rock, WA
Verified
Novo, a Shichon puppy from Pawrade
Novo · Shichon

“I love him so!! I think he may be spoiled already!! Thank you so much! With all of the scams out there, this definitely worked for me!”

Sheila R.
Renton, WA
Verified
Dallas, a Poodle, Miniature puppy from Pawrade
Dallas · Poodle, Miniature

“It was a great experience! The ways and how they respond assure you that they are not fraudulent. It was safe, secure and I love love love my new son. He's already spoiled. I will definitely use them again. Thank you so much for great service. ”

Shamekia P.
Hephzibah, GA
Verified
Pirate, a Yorkshire Terrier - Yorkie puppy from Pawrade
Pirate · Yorkshire Terrier - Yorkie

“I was hesitant to buy a dog i couldn't see in person. I was worried about dealing with a company I never heard of . Scams are out-of-control. I'm very pleased with the professionalism, ease, communication & friendliness of Pawrade. My pup was delivered on time & safely. Not only is he beautiful but so very sweet & calm.”

Cecelia G.
Rochester, NY
Verified
FAQ

Questions about safety and payment

Can I pay the breeder directly to save the fee?
+
No, and a breeder in our program will never ask. Paying outside PetPay removes the fraud checks, the tracked transaction and the health guarantee in one step. If anyone claiming to be a Pawrade breeder suggests it, stop and call us at (888) 729-8812; that breeder will be removed.
Yes. It goes through PetPay into the breeder's verified merchant account, an account they qualified for through the same onboarding a business passes to accept card payments, tied to a specific puppy, with the same fraud checks as a card payment. The difference from a wire to a stranger is who receives it, who controls it, and whether anyone is accountable.
No. Your total (puppy, travel, everything) is shown before you confirm, and that's the number. There is no crate deposit, no 'insurance for the flight', no vaccination fee added later. Anyone asking for more after purchase is not Pawrade.
Every puppy is examined by a licensed veterinarian 3–5 days before travel, and the signed Veterinary Health Report travels with the puppy and lands in your inbox. Before that, ask your Customer Advocate for a live video; we arrange it with the breeder. A puppy that doesn't exist can't do either.
Every breeder is identity-verified, screened, signs the No Puppy Mill Pledge, and must qualify for a payment-processing merchant account, a bar a stolen-photo profile can't clear. Combined with the pre-travel vet exam, a profile built on stolen photos has nowhere to go.
That's a different scam, and we treat it as one. Our protocol is written for the puppy: 8 weeks and 2 lbs minimum, a licensed-vet exam with a required fecal test 3–5 days before travel, and a hold on travel for any finding. One violation ends the partnership. Read the Puppy First Approach for the full protocol.
No. We never use WhatsApp, Telegram, Signal or Facebook Messenger. Pawrade contacts you by phone or text from (888) 729-8812 or by email from an @pawrade.com address. Forward the message to us and report the number.

Real puppies. Verified breeders. Every one vet-examined before it travels.